Design Healthier Future.
We’re a design‑led strategy and innovation studio helping health and wellness organizations turn ideas into launched products, services, and ventures
What We Do
Our core services sit on the spectrum from corporate innovation to venture creation. The thread connecting it all is simple: we design health and care ideas for real, scalable impact and we measure what matters along the way.
FOR HEALTH VENTURES
Great products deserve to reach the people who need them.
Building a health venture means juggling science, regulation, reimbursement, and fundraising — each with its own language and gatekeepers. Most ventures don’t fail because the product isn’t good; they stall because the story, model, or go‑to‑market isn’t sharp enough for a pharma partner, payer, or health system to act on.
We work alongside founders at these moments: clarifying the commercial model, sharpening the narrative for the right audience, and helping you make faster, better decisions on where to focus next.
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A focused program to take you from scattered ideas about “who this is for” to a validated commercial strategy you can run with. In 12 weeks we map your market, pressure‑test your model, and design a go‑to‑market plan with clear milestones.
Drawing on work where we’ve helped ventures build hybrid DTC + coaching models with ~2x typical margins, we stress‑test pricing, channels, and unit economics before you spend big on scale.
Value: clarify who you’re really building for, prove the business model early, and give you an investor‑ and partner‑ready go‑to‑market plan in weeks, not months. -
Your essential second opinion for every major commercial decision.
A fractional senior advisor on retainer, tailored for founders who want a health‑savvy sounding board without adding another full‑time exec.
Number of live consultations per month for high‑stakes questions (pricing, partners, fundraising, hires).
Async review of decks and docs with detailed comments.
Priority async response so you’re not waiting weeks for input.
Value: shorten decision cycles, avoid costly missteps, and increase your hit‑rate with investors and partners.
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When you’re stuck on a critical “should we?” question, we run a focused sprint to get you to a confident answer fast. We combine targeted research, stakeholder conversations, and simple experiments to test the riskiest assumptions and present clear options with trade‑offs.
Typical use cases: which market to enter first, how to position against incumbents, whether to pursue a particular partner or channel, or how aggressive to be on pricing.
Value: get confident answers to big strategic questions in 2–4 weeks, de‑risk six‑figure bets, and keep the whole team moving in the same direction.
FOR CORPORATES & INSTITUTIONS
Some of the best ideas in health are sitting just outside your organisation.
Large organizations in health and life sciences are surrounded by innovation. The challenge isn’t “deal flow”; it’s evaluating opportunities quickly, picking the ones that matter, and making them work inside your systems.
We partner with corporate innovation teams, research institutions, and investors to design programs that make external innovation systematic: clear scopes, defined outcomes, and the sector depth to make every engagement count — from first conversation to scaled partnership.
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A structured way to scout, vet, and pilot external solutions. Together we define evaluation criteria, stage‑gates, and a fast‑track pilot process so startups move from “interesting” to “in pilot” in weeks, not years.
In work with Novo Nordisk, for example, we designed and ran a program that compressed typical 18‑month partnership timelines into 12‑week sprints with digital health startups in obesity and diabetes care.
Value: Move from ad‑hoc pilots to a repeatable partnership engine, cutting cycle times and increasing the number of high‑quality solutions you integrate each year.
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When you have data, IP, or a strategic theme that could become a venture, we co‑build it with you. From opportunity assessment and business model design to MVP build, pilots, and fundraising or internal investment cases, we provide the venture muscle your teams don’t yet have.
Our work spans digital therapeutics, pediatric telehealth, and obesity care — always aiming to reach your first thousands users quickly, validate economics, and position the venture in attractive, fast‑growing segments.
Value: Turn dormant IP and strategic themes into launched ventures, faster and at lower risk than building everything internally. -
We help leadership teams focus their innovation bets. Through market and portfolio analysis we identify 3–5 opportunities where your assets and the market timing align, each with validated market sizing, partner pathways, and a pragmatic 12–18‑month roadmap.
The outcome is a sharper innovation thesis, clearer go/no‑go criteria, and faster decisions on where to allocate capital and attention.
Value: Narrow your innovation focus, reallocate spend to the highest‑potential bets, and give leadership a roadmap they can actually execute.
FOR STARTUPS & CORPORATES
Build new health ventures without going it alone.
We partner with founding teams and corporate innovation units to co‑build ventures from first thesis to first thousand users. Whether you’re a startup looking for extra senior firepower, or a corporate spinning out a new business, we bring venture strategy, business design, and a fractional team to keep things moving until your own team is ready.
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We help you answer the hard questions up front: what to build, who it’s really for, and how it wins. Through market sizing, ecosystem mapping, and customer conversations, we turn loose ideas into a sharp venture thesis with clear milestones.
→ For startups: focus limited runway on the opportunity with the highest upside.
→ For corporates: align internal stakeholders around one clear direction instead of ten competing pilots.Value: focus on the right opportunity, align the room, and know exactly what “progress” looks like over the next 12–18 months.
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We design the business around the product: revenue mechanics, pricing, unit economics, and the brand that carries it. We map the full journey from first touch to retention and build the model to support it.
→ For startups: stress‑test your model before you scale spend, so you’re not fixing unit economics after Series A.
→ For corporates: launch ventures that can stand on their own P&L instead of permanently depending on the mothership.Value: build a venture that actually makes money, stands out in a crowded market, and can scale without breaking its economics.
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When you don’t yet have the full team in place, we step in as a fractional venture team to keep momentum. That can mean acting as interim venture lead, product owner, or growth partner while we help you recruit and onboard the long‑term team.
→ For startups: get senior execution capacity without committing to another full‑time C‑level hire too early.
→ For corporates: avoid ventures stalling between committees by putting an experienced, hands‑on team in the driver’s seat.Value: keep the venture moving between key decisions, plug senior gaps without over‑hiring, and hand off smoothly once your own team is ready.
Our Approach
Focused engagements. Impactful deliverables.
We work best when the scope is clear and the outcome is defined. Not because we avoid complexity, but because vague engagements tend to produce vague results — and health is already complex enough. Each project is framed around specific decisions, success metrics, and a time‑boxed path from insight to action.
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Discovery
Starting with defining the problem and understanding the underlying dynamics that shape it. Every situation is different and the approach should reflect that.
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02
Design
We shape the engagement approach collaboratively. The frameworks we use are informed by our experience, but applied to your context.
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03
Execution
We show up for the work, not just the thinking. That means being in the room for the hard conversations, the stakeholder alignment, the sessions where direction gets set.
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04
Hand Off
The goal of every engagement is to leave your team more capable than when we arrived. We document what we've built, share the thinking behind it.
Recent Projects
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![A logo with a stylized reindeer or animal figure with a circle on its head and the words 'novo nordisk' beneath it, on a light blue background.]()
Novo Nordisk
Innovation Management
Novo Nordisk wanted a systematic way to identify, test, and scale external “beyond the pill” solutions in obesity and diabetes, rather than relying on ad-hoc pilots and slow partnership cycles. -
![Graph with the text 'UCB' in the center, divided into four quadrants with dark and light blue sections.]()
UCB Pharma
Innovation Management
UCB wanted to support patients with inflammatory conditions through services and digital tools, and needed a clear view of the patient journey, unmet needs, & partner landscape. -
![Minimalist abstract design with two semi-circles, one light green and one dark green, on a light green background.]()
Uriach Group
Brand & GTM Strategy
Uriach needed grounded clinical and commercial insight to shape their next wave of nutraceutical and health products across several European markets, but lacked a unified prescribing view. -
![Word 'pharmacy' written in bold, dark gray font on a light green background.]()
Pharmy Health
Brand & Venture Building
Pharmy needed to stand out in an increasingly crowded supplement and wellness market, where most brands compete on similar products, similar claims, and price-driven acquisition. -
![Abstract black and white graphic design featuring a central white circle with surrounding white wedge shapes against a black background.]()
Heyday Ventures
Venture Building
Heyday needed flexible strategic support across multiple concepts and ventures, from investor materials to model development and testing.
We worked with
Novo Nordisk
NHS
EIT Health
Sonos
StartupBootcamp
Plug & Play
Endeavor
GoodCell
EPAM
Novo Nordisk NHS EIT Health Sonos StartupBootcamp Plug & Play Endeavor GoodCell EPAM
“The ability to spot emerging market trends and clearly address consumer needs is truly top-tier!”
“The speed of execution is exceptional — consistently exceeding our expectations!”
Lets Talk
Ready to design healthier future? Let’s do it together.
The healthcare and wellness landscape is moving fast. Teams that don’t experiment, partner, and ship new solutions risk getting left behind.
We work with you to turn strategy into measurable progress — shortening time from idea to pilot, improving the hit‑rate of your bets, and building ventures that stand on solid clinical and commercial ground.
