Design Healthier Future.
We are a design-led strategy and innovation studio working at the intersection of health, wellness, & care.
What We Do
Our core services sit on the spectrum from corporate innovation to venture creation. The thread connecting it all is designing health & care ideas for real scalable impact.
FOR HEALTH VENTURES
Great products deserve to reach the people who need them.
Building a health venture means navigating science, regulation, and fundraising — each one a world of its own. The commercial side is often where promising ventures slow down, not because the product isn't good, but because translating a strong clinical story into something a pharma partner, payer, or health system will act on takes a very specific kind of thinking.
We work alongside founders at this stage — bringing clarity to the commercial model, sharpening the story for the right audience, and helping you move forward with confidence.
-
Two focused days to diagnose your real commercial problem, redesign the model that solves it, and leave with a 90-day plan your whole team agrees on.
→ If we can't articulate your real commercial problem by end of Day 1, Day 2 is free. -
Senior health strategist on call. Two calls per month, async document review, priority responses. The second set of eyes you need for every major commercial decision.
→ Cancel after month one with 30 days notice if it's not earning its keep.
-
Specific, bounded deliverables: market sizing, business model design, pitch narrative restructure, or partnership target mapping. Fast close, clear output.
→ Delivered in 10 working days or the balance is waived.
FOR CORPORATES & INSTITUTIONS
Some of the best ideas in health are sitting just outside your organisation.
Large organisations in health and life sciences are surrounded by innovation. The challenge is evaluating it well, moving fast enough, and knowing what's genuinely worth pursuing versus what just looks promising on paper.
We partner with corporate innovation teams, research institutions, and investors to design the programs and engagements that make external innovation work in practice. With focus on clear scopes, defined outcomes, and the sector depth to make every engagement count.
-
Design and run a structured partner scouting program. Framework, global search, evaluation, and pilot facilitation. We have compressed 18-month cycles to 12-week pilots.
If we haven't surfaced 5 qualified partners by week 8, we extend at no cost
-
From a health concept to a validated, investor-ready venture. Market validation, business model design, go-to-market architecture, and pitch narrative. You decide, we build the case.
If your investment committee rejects it, we revise until it passes — no additional cost.
-
Market entry, innovation roadmapping, portfolio strategy, competitive intelligence. Always health-specific. Always diagnosis-first. Deliverables agreed before invoicing a single euro.
FOR STARTUPS & CORPORATES
Venture Building
Advising is great, but building together is something we cherish the most. We come in as a partner and stay engaged through the moments that actually determine whether something launches.
-
Opportunity framing and concept validation before committing to build
-
Business and revenue model design grounded in how the market actually works
-
Fractional leadership through launch until the right team is in place
Our Approach
Focused engagements. Impactful deliverables.
We work best when the scope is clear and the outcome is defined. Not because we avoid complexity, but because vague engagements tend to produce vague results — and health is already complex enough without adding process overhead on top of it.
01
Discovery
Starting with defining the problem and understanding the underlying dynamics that shape it. Every situation is different and the approach should reflect that.
>
02
Design
We shape the engagement approach collaboratively. The frameworks we use are informed by our experience, but applied to your context.
>
03
Execution
We show up for the work, not just the thinking. That means being in the room for the hard conversations, the stakeholder alignment, the sessions where direction gets set.
>
04
Hand Off
The goal of every engagement is to leave your team more capable than when we arrived. We document what we've built, share the thinking behind it.
We worked with
Novo Nordisk
NHS
EIT Health
Sonos
StartupBootcamp
Plug & Play
Endeavor
GoodCell
EPAM
Novo Nordisk NHS EIT Health Sonos StartupBootcamp Plug & Play Endeavor GoodCell EPAM
“The ability to spot emerging market trends and clearly address consumer needs is truly top-tier!”
“The speed of execution is exceptional — consistently exceeding our expectations!”
Lets Talk
Ready to design healthier future? Let’s do it together.
The healthcare and wellness landscape is evolving rapidly, and organizations that fail to innovate risk falling behind. We ensure your ideas are future-ready, market-validated, and strategically positioned for success.
